Uber is bringing new opportunities to Dallas that will impact the Deep Ellum neighborhood in a big way. According to The Associated Press (AP), Uber has agreed to a $24 million incentive deal under a Texas Enterprise Fund (TEF) grant.
“The numbers that make up this investment package add up to a win for Uber Technologies and for the City of Dallas. But beyond the math, Dallas and Uber are just a great match. Dallas is a vibrant, diverse, welcoming, and innovative city, and I’m certain Uber and its employees will flourish here,” said Dallas Mayor, Eric Johnson in a press release.
Texas’ governor, Greg Abbott said Uber’s move is one that will help create an estimated 3,000 jobs for those who work in the new office slated for this historic section of town.
“This investment will bolster Texas’ continued economic success and reputation as the best state for business,” Abbott said. “Our unrivaled workforce and business-friendly environment makes Texas the perfect home for innovative companies like Uber.”
Abbott said by bringing Uber’s business to Texas, it will expand their capital investment.
The anticipated amount is expected to be more than $75 million.
According to Dallas County Judge Clay Jenkins, the jobs created by Uber’s arrival will result in a $400 million annual payroll.
Yet, Dallas isn’t unfamiliar territory for the corporation. According to Dara Khosrowshahi, Uber CEO, Dallas was one of the first cities in Texas to use the app when it surfaced in 2012.
“Uber is excited to bring this major investment to Texas and to increase our commitment to the City of Dallas.
We are grateful for our partnership with Gov. Abbott, Mayor Johnson, and County Judge Jenkins and their leadership, making this a reality,” Khosrowshahi said.
The jobs in question, however, will be the kind that call for high-level skills.
“This decision speaks to the depth of innovation and technology talent that is moving to the Dallas region,” said Dale Petroskey, Dallas Regional Chamber president and CEO. “We’ve seen the fourth highest high tech job growth of any U.S. metro over the past four years.”
Applications for positions with Uber won’t be exclusive to Texans. Uber plans to reach out to the cream of the crop in terms of its employees.
That doesn’t mean they won’t plan on taking care of the local community.
“Uber recognizes that we are committed to recruiting elite tech talent from around the globe, and also preparing our home-grown workforce through expanded focus on rigorous STEM instruction in our high schools and colleges,” Khosrowshahi said.
Uber has a recent track record of losing money, however.
According to AP, “It has yet to turn a profit and lost $1 billion in the first quarter of 2019. Executives have said it could take years to make money.”
On the upside, the company is seeking new ways to meet the needs of their customers. Uber recently announced its new “comfort rides” feature that includes increased legroom in cars under five years old.
Customers can also “request a preferred air temperature,” according to AP.
Uber also presented a solution for users who may feel anxious about talking to drivers. AP stated, “Riders can also use the app to tell drivers they don’t want to chat, avoiding what some consider an awkward exchange.”
Dallas County Judge Clay Lewis Jenkins said Uber will provide a boost to the city’s “urban core” that has the capability to spread across North Texas.
T.C. Broadnax, Dallas city manager, added the city is hoping to expand its range of businesses housed by the city.
“We are continuing to invest in economic development to attract and retain companies like Uber so that Dallas remains an ideal location for businesses and working professionals.”